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Web Analyst

Location
Utrecht
Job Type
Permanent
Posted
9 Sep 2022

What you'll be doing

You'll be joining the Marketing team. This team is responsible for attracting visitors to the website by running marketing campaigns and play a big role in reaching sales targets. The team consists of specialists for SEA, SEO, Affiliates, Social, and Display marketing.

You'll be involved in:

Analyzing:

  • Analyze the effectiveness of advertising channels, campaigns, products, countries, devices, and content/website updates.
  • Detect problem areas in the customer journey and share insights.
  • Deep dive into the available data and tools and share insights, actions and improvements in a visually, easy to understand manner.
  • Guarantee data consistency across different tools and marketing channels.

Reporting:

  • Share your insights with the relevant teams. Help E-commerce team reach their goals by creating dashboards, reports, and pick relevant KPIs and naming conventions.
  • Assist product teams for web and app to provide data insights and identify opportunities in the roadmap.

Account management:

  • Build and maintain contacts with the relevant parties, both internal and external.

Knowledge sharing:

  • Monitor trends in tooling, applications, channels, design, and strategy.
  • Keep track of relevant developments in the field and exchange knowledge with colleagues.
  • Contribute to knowledge transfer within the company by proactively sharing findings and ideas to improve customer experience and increase sales/profit.
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Details

  • Job Reference: 708037724-2
  • Date Posted: 9 September 2022
  • Recruiter: Eurail
  • Location: Utrecht
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent