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Senior E-Commerce Marketing Analyst

Location
Geneva, Illinois
Job Type
Permanent
Posted
30 Jul 2022

Reporting to the Director of eCommerce, you will meaningfully contribute to Conagra's efforts to grow the eCommerce business and our digital commerce capabilities. You will support direct sales and share growth by assisting on the implementation of eTail digital marketing strategies, tools, tactics and best practices across Conagra's customers and brands. You will also support agency and vendor relationships to guide digital merchandising & marketing strategies, analyzing and improving digital shelf asset integrity and recommendations for optimizations of marketing investments.

What You'll Do:         

  • Support sales growth and share on new retailer platforms such as Instacart, DoorDash and Uber

  • Report marketing performance using a data driven approach

  • Add, maintain, or edit product descriptions, fields, attributes, images, videos, and other data

  • Manage and recommend promotional strategies (content, coupons, targeting) and placements

  • Shape programs to engage online consumers directly leveraging marketing investments, customer reviews, subscriptions and consumer behavior

  • Establish key hypothesis and test and learn opportunities to promote learning, development and optimal performance

  • Monitor consumer trends; use insights for improvement of marketing initiatives, including Profitero, IRI, One Click Retail analysis

What You'll Bring:

  • Bachelor's Degree

  • 4+ years of experience and depth-of-knowledge in eCommerce, digital marketing, media and technology.

  • Data-driven with the ability to connect dots between historical learning, data sets and future opportunities

  • Understanding of the Grocery eCommerce and marketing technology landscape

  • Experience with digital & eCommerce space. Demonstrated understanding of key players and concepts in digital marketing and digital commerce platforms.

  • Ability to use insights & "test & learn opportunities" into a strategic selling stories which drives learning & growth

  • Ability to maintain workflow across multiple platforms and categories simultaneously in fast-paced environment

  • Experience working with matrixed organizations and external agency/vendor partners

  • Ability to apply of consumer online behavior, trends and market analysis

Our Modern Workplace:

Conagra's culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers and provide you with the flexibility you need to achieve a better work-life balance. We carefully consider each role and how often each team member needs to collaborate in-person. This position requires you work from our Chicago office 3 days a week.

At this time, we require applicants for this role to be legally authorized to work in the United States without requiring employer sponsorship either now or in the future.

#LI-CL1

#LI-Hybrid

Our Benefits:

We care about your total well-being and will support you with the following, subject to your location and role:

  • Health: Medical, dental and vision insurance, company-paid life, accident and disability insurance
  • Wealth: great pay, incentive opportunity, matching 401(k) and stock purchase plan
  • Growth: online courses, virtual and classroom development experiences
  • Balance: paid-time off, parental leave, flexible work-schedules (subject to your location and role)

Our Company:

Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that's passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Birds Eye®, Marie Callender's®, Banquet®, Healthy Choice®, Slim Jim®, Reddi-wip®, and Vlasic®, and emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®.

We pride ourselves on having the most impactful, energized and inclusive culture in the food industry. For more information, visit  .

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.

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Details

  • Job Reference: 671988288-2
  • Date Posted: 30 July 2022
  • Recruiter: Conagra Brands
  • Location: Geneva, Illinois
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent